POSITION TITLE: Retail Marketing Coordinator

MiniStore Alex Tran
Tháng 2 03, 2017

The Retail Marketing Coordinator is responsible for executing the organization’s marketing in-store strategy and measuring the effectiveness and impact of its roll out. Abiding to a high-performance culture focused on building and engaging existing and potential customers, he/she contributes to the company’s growth by:

• Identifying, designing and executing opportunities to engage customers face-to-face or at sales points;
• Coordinating between Production, Marketing, Suppliers and Store Sales teams to implement initiatives;
• Provide communication, presentation and other relevant topics to teams on the ground;
• Tracking KPIs, measuring impact of initiatives and creating weekly & monthly performance reports.

REPORTS TO: Marketing Manager


A. 60% - Planning Map of Initiatives and Measuring Impact
1) Analyzing and investigating price, demand and competition
2) Coordinate with Merch & Marketing teams to create campaign & initiative plan for all sales points.
3) Devising and presenting ideas and strategies for Marketing Plan/Activities
4) Define initiative mix according to audience to be engaged and develop a roll out plan per day for each POS.
5) Promotional activities preparation: POSM, Procurement, Delivery
6) Coordinate the implementation of initiatives across the POS, track execution and identify successful ones.
7) Measure impact of the initiatives produced and report performance on a regular basis; take best practices out of the work implemented and suggest improvements for future plans.
8) Writing reports
9) Organizing events and product exhibitions
10) Monitoring performance

Key Performance Indicators (KPIs):
- Campaigns: 100% rolled out on time
- Engagement: 100% or above target

B. 30% - Executing Initiatives
1) Create process flows, identify requirements for different initiatives & get sign-off from management level.
2) Coordinate with production and relevant teams to execute necessary marketing material within timeline.
3) Implement the initiatives on the ground, leading display, staff training and visual display.

Key Performance Indicators (KPIs):
- Number of initiatives: 100% or above target
- ROI (production cost vs sales impact): 90% or higher

C. 10% - Self-Improvement and Team Contribution
1) Contribute to team culture by sharing ideas to improve content quality, creation processes and value to customer; proactively take part of projects or plans implemented by the Content & Production Manager.
2) Seek self-improvement by constantly reading on the industry
3) Work with integrity and deliver the maximum quality work to help move the company forward.

Key Performance Indicators (KPIs):
- Training: complete 100% onboarding plan

- University Degree from top school, preferably in a quantitative field (e.g. Business, Marketing).
- Minimum of 1+ years of experience of event planning, field or trade marketing.
- Quantitative, with proven ability to create insights and actions from comprehensive datasets.
- Familiarity with sports, fashion or clothing and lifestyle trends. Previous experience in the field is a plus.
- Proven experience planning, cross-department projects and hands on implementation.
- Results driven character. Process focused with a tireless focus on output quality.
- Demonstrated success in a directly relevant role.